"Akitaya's Commitment"
To preserve and pass on the Akita’s pristine landscape, we are dedicated to traditional agriculture practices, as well as handing down the wisdom of our predecessors to future generations. Simultaneously, we aim to advance the future of agriculture by actively promoting smart farming and integrating IT technology to address the shortage of successors and environmental challenges.
Safe and reliable rice sourced from local farmers
Akitaya’s rice is purchased directly from producers (farmers).
Most of the producers are farming in Yokote City, Akita Prefecture. Yokote City has an inland climate with large temperature differences, and rice farming is prevalent in this area. The climate of Yokote is extremely cold until early spring, typical of other snowy northern areas. However, the summer is warm with a large daily temperature range, and plenty of rain, making it an ideal environment for growing rice.
We work closely with local farmers and check the condition of the rice everyday, therefore we can deliver reliable and delicious rice.
Promotion of smart agriculture
In rural areas where the population is declining, as well as aging, the aging of producers and the lack of successors are serious problems.
In recent years, Japanese food has been attracting attention overseas, but domestic consumption continues to decline, and the price of rice is on a downward trend.
In order to ensure a bright future for Japanese agriculture, we are promoting smart agriculture that works hand-in-hand with our producers. We are taking on the challenge of efficiently increasing productivity with a small number of people, such as using drones to spray pesticides, unmanned tractors, and greenhouse management that makes full use of IT.
We will continue to push forward so that our efforts will become a foothold for brightening the future of rice.
Spreading the delicious taste of Japanese rice to the world
We are also actively participating in overseas trade shows and exhibitions to raise awareness of the delicious taste and value of Japanese rice, At the Japan Festival held in Boston in April 2024, we opened a stall where our Japanese rice balls were well received by many people. We will continue to make every effort to ensure that our initiatives serve as a stepping stone to a brighter future for rice.
How to cook delicious rice
We know what makes rice delicious and the best methods of cooking because we are committed to rice.