In order to protect and pass on the original scenery of Akita, we will pass on the wisdom built up by our predecessors to the next generation with the philosophy of “environmentally friendly agriculture”.
At the same time, we will actively promote smart agriculture in consideration of the lack of successors and environmental issues, and introduce IT technology, and illuminate the future of agriculture.
Exported rice may be fumigated depending on the country of export, so many places do not pay attention to the cultivation method, but we actively purchase rice produced as specially cultivated rice.
The standard for specially cultivated rice is the number of uses of pesticides targeted for reduction compared to the customary level of the region where the rice was produced (usually used pesticides targeted for reduction and chemical fertilizers practiced in each region). Rice cultivated with 50% or less nitrogen content of chemical fertilizers.
The rice we handle is purchased directly from producers (farmers).
Most of the producers are farming in Yokote City, Akita Prefecture. Yokote City has an inland climate with large temperature differences, and rice farming is flourishing in this climate. The climate of Yokote is severely cold until early spring, which is typical of a snowy country, but the summer is warm with a large daily temperature range, making it an ideal environment for growing rice.
We work closely with local farmers, and every year we ask them about the condition of the rice, including the impact of planting and weather conditions, and deliver delicious rice that matches the situation.
In rural areas where the population is aging, the aging of producers and the lack of successors are serious problems.
In recent years, Japanese food has been attracting attention overseas, but domestic consumption continues to decline, and the price of rice is on a downward trend.
In order to make such Japanese agriculture a bright future, we are promoting smart agriculture that is close to the producers. We are taking on the challenge of efficiently increasing productivity with a small number of people, such as pesticide spraying using drones, unmanned tractors, and greenhouse management that makes full use of IT.
We will continue to push forward so that our efforts will become a foothold for brightening the future of rice.
There are things we can tell you because I come in contact with rice every day.
we will teach you how to cook delicious rice.